The Pennsylvania Environmental Council works to protect and restore the natural and built environments through innovation, collaboration, education and advocacy. Each year, PEC has thrown a festive ceremony and dinner party to recognize supporters. But in 2011 they realized they had a problem: The event’s invitations, signage and program lacked a brand—there was no consistency in the look from year to year. We jumped in and established a sophisticated identity for the event. It’s been used ever since!