We strive to work with clients we feel a personal connection to, so when Bilenky Cycle Works asked us to lend a hand with their fourth annual Philadelphia Bike Expo, we jumped at the chance. (Our company founders—Sierra and Travis— go nearly everywhere on two wheels, kids in tow!) We updated their logo and graphics, but most importantly, we took a fresh look at their sponsor package brochure. The brochure is a key tool used to attract financial support for the Expo, so it needed to be attractive, persuasive and clear. We rewrote and reorganized content and infused the brochure with playful graphics and energy.